Strategic International Management: Text and Cases
Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes (auth.)
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
წელი:
2009
გამომცემლობა:
Gabler
ენა:
english
გვერდები:
466
ISBN 10:
3834983322
ISBN 13:
9783834983329
ფაილი:
PDF, 3.60 MB
IPFS:
,
english, 2009
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